Question: Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- Custom Intent audiences
- Affinity audiences
- Standard remarketing
- In-Market audiences
- Demographic targeting
The correct answer is: Demographic targeting , Affinity audiences
Explanation: When setting up a Google Display campaign with the goal of building brand awareness, Lucy can use two effective targeting options: Affinity audiences and Demographic targeting.
Affinity audiences help Lucy reach people who have shown a strong interest in certain topics or lifestyles that relate to her products or services. This increases the chances of connecting with users who are more likely to notice and engage with her ads, helping grow brand recognition.
On the other hand, Demographic targeting allows Lucy to focus on specific groups of people based on their age, gender, household income, or parental status. This lets her create more relevant and personalized ads that match the interests and needs of her target audience.
By using both Affinity audience targeting and Demographic filters, Lucy can effectively increase the visibility of her brand, drive higher engagement, and connect with the right audience segments—all of which are essential for a successful Display advertising campaign focused on brand awareness.