Question: Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Maximize clicks
- Target return on ad spend (tROAS)
- Target impression share
- Maximize conversions
The correct answer is: Maximize clicks
Explanation: The correct answer is Maximize Clicks. Jasmine’s main goal is to bring as many potential customers as possible to her clothing store’s website while staying within a fixed budget. The Maximize Clicks bidding strategy is perfect for this because it automatically sets bids to get the most clicks for the budget she has. This helps her ads appear to users who are more likely to visit the website.
As the Marketing Director, Jasmine should use the Maximize Clicks strategy to increase website traffic, attract more online shoppers, and boost brand visibility. This smart bidding method ensures her Google Ads budget is used efficiently to drive high click-through rates (CTR) and meet her digital marketing goals without overspending.