Question: Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Display
- Video
- Discovery
- Local
The correct answer is: Local
Explanation: Since Jacob wants to track offline results like store visits and in-store sales for his toy store, the best campaign type for him is a Local campaign. Local campaigns are specially designed to help businesses with physical locations attract more nearby customers and increase foot traffic.
This type of campaign uses features like:
- Location extensions
- Local inventory ads
- Maps and Search integration
These tools help show ads to people who are near the store and likely to visit. The ads can appear across Google Search, Maps, YouTube, and the Display Network, all optimized to drive real-world actions like walking into the store or making a purchase.
While Display, Video, and Discovery campaigns are good for brand awareness and online engagement, they don’t focus directly on offline goals like in-store visits or local sales.
So, for Jacob’s goal of promoting his physical toy store, a Local campaign is the most effective and targeted option.