Question: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Relevance, control, and results
- Sales, consideration, and integrity
- Influence, awareness, and promotion
- Growth, reach, and traffic
The correct answer is: Relevance, control, and results
Explanation: The selected answer “Relevance, Control, and Results” is correct because these are the three main principles that Google Ads is built on to help businesses succeed online.
Relevance means showing ads that match what people are searching for or interested in. Google Ads uses user intent, search behavior, and browsing activity to deliver ads that are useful and meaningful. When ads are relevant, users are more likely to click, which helps advertisers get better results and conversions.
Control gives advertisers full power to manage their campaigns. With Google Ads, you can set your budget, choose your audience targeting, select ad formats, and use bidding strategies that fit your goals. This helps businesses show the right message to the right people at the right time, while staying within their advertising budget.
Results focus on tracking and improving performance. Google Ads offers strong analytics and reporting tools to measure key metrics like click-through rate (CTR), cost-per-click (CPC), conversions, and ROI. Advertisers can use this data to make smart decisions, improve their ads, and get better outcomes over time.
Together, these three principles help businesses:
- Reach the right audience
- Increase brand visibility
- Drive website traffic
- Boost sales and growth
Other answer options don’t reflect the real foundation of Google Ads. By using relevance, control, and results, businesses can run effective campaigns, manage their budget smartly, and achieve their digital marketing goals.