Question: What can the Performance Planner recommend?
- Using ‘Target impression share’ as an automated bid strategy
- Applying bid adjustments to specific locations
- Campaign-level Target CPA (cost-per-acquisition)
- Including or excluding ‘Google search partners’
The correct answer is: “Campaign-level Target CPA (cost-per-acquisition).”
Explanation: Performance Planner in Google Ads can suggest using Target CPA at the campaign level. This is an automated bidding strategy that helps advertisers reach a specific cost per conversion goal.
With Target CPA bidding, you set the amount you’re willing to pay for each conversion (like a sale or sign-up), and Google automatically adjusts your bids in real time to help meet that target. It uses historical data, conversion rates, and your budget to make smart decisions and get the most out of your ad spend.
Using campaign-level Target CPA helps advertisers:
- Control costs
- Get more conversions
- Improve ad performance
- Stay within their budget
That’s why the Performance Planner may recommend this strategy—to help advertisers optimize campaigns, increase efficiency, and achieve their marketing goals more effectively.