Question: Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Location
- Postal code
- Occupation
- Age
- Gender
The correct answers are: Age and Gender
Explanation: In Google Display Ads, demographic targeting helps advertisers like Felix show ads to the right people by focusing on key characteristics like age and gender.
Age targeting lets Felix reach people in specific age groups who are more likely to be interested in his products.
Gender targeting allows him to create ads that connect better with men or women, depending on his target audience.
- By using age and gender filters, Felix can:
- Show ads to the most relevant audience
- Improve engagement and conversion rates
- Use his ad budget more efficiently
- Boost his overall campaign performance and ROI
So, age and gender are important parts of demographic targeting that help Felix make his Display Ads more effective.