Question: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives
- To prevent campaigns from becoming “Limited by Budget”
- So that seasonal trends can be better identified for each individual marketing objective
- To avoid any potential keyword duplicates between different marketing objectives
The correct answer is: So that spend is not reallocated between two different marketing objectives
Explanation: When using Performance Planner in Google Ads, it’s important to separate campaigns that have different marketing goals—like brand awareness, lead generation, or conversions—into different plans.
Each marketing objective needs its own budget, bidding strategy, and target audience. If you combine different objectives in one plan, the tool might reallocate the budget from one goal to another, which can reduce the effectiveness of your campaigns.
- By keeping them separate, you can:
- Control ad spend for each objective
- Optimize bids based on specific goals
- Accurately forecast performance
- Improve ROI and overall campaign results
In short, separating campaigns by objective in Performance Planner helps ensure your budget is used wisely and that each campaign performs at its best.