Question: Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
The correct answer is: If you do not bid efficiently, you could miss valuable conversions.
Explanation: Using automated bidding instead of manual bidding can greatly improve the success of a Google Ads campaign. Automated bidding uses machine learning and real-time data to adjust your bids automatically based on important signals like:
User behavior
Device type
Location
Time of day
This helps show your ads to the right people at the right time, increasing your chances of getting valuable conversions while keeping your ad spend efficient.
Manual bidding often can’t react fast enough to changes in user trends or the competitive market, which means you could miss important opportunities.
With automated bidding, advertisers can:
Save time
Improve bidding accuracy
Reach high-intent users
Boost campaign performance
Maximize ROI