Question: Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- Remarketing
- Affinity Audiences
- In-Market audiences
- Similar Audiences
The correct answer is: Remarketing
Explanation: For Gavin’s goal of reconnecting with people who visited his online clothing store but didn’t buy anything, the best strategy is Remarketing.
Remarketing (also called retargeting) helps online clothing retailers like Gavin show ads to users who have already visited their website or used their app, but didn’t complete a purchase. These users will see Gavin’s clothing ads again while they browse other websites, watch videos on YouTube, or use apps in the Google Display Network. This reminds them of Gavin’s fashion store and increases the chances they will come back and buy something.
Remarketing is more effective than other options like Affinity Audiences or In-Market Audiences, which target broader groups based on general interests or buying intent. Those options are great for reaching new customers, but they don’t specifically target people who already showed interest in Gavin’s clothing.
Similar Audiences target new users who are like Gavin’s existing customers, but again, they don’t focus on people who visited the store and left without buying.
That’s why Remarketing ads are the most suitable and cost-effective choice for Gavin’s goal. They help bring back interested visitors and turn them into paying customers for his fashion and apparel brand.