Question: Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
- Increase sales
- Drive action
- Influence consideration
- Build awareness
The correct answer is: Influence consideration
Explanation: When setting up his Display campaign for his scuba-diving business, Frank should choose the marketing objective “Influence consideration.”
This is the best choice because Frank wants to reach people who are researching scuba-diving lessons and help them consider his services. This objective is designed to encourage potential customers to learn more about what Frank offers and move them closer to making a decision.
With engaging ads and the right message, Frank can:
Reach users who are exploring or comparing scuba-diving options
Get them interested in his lessons and equipment
Increase the chances they will choose his business
This objective focuses on people in the consideration stage, helping Frank build interest and guide users toward taking action.