Question: How does Google Display ads grow marketing results for advertisers?
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
- It harnesses best-in-class signals to place ads against the most relevant content.
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
The correct answer is: It harnesses best-in-class signals to place ads against the most relevant content.
Explanation: Google Display Ads use smart technology to show your ads on websites and apps that match your target audience and campaign goals.
Google looks at real-time signals like:
- User interests and behavior
- Demographics
- Content on the page
- Browsing history
By using these signals, Google places your ad where people are most likely to care about your product or service. This increases engagement, improves ad performance, and gives you a better return on investment (ROI)