Question: A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- Keyword examples
- Example placements
- Budget amount
- Creative assets
The correct answer is: Budget amount
Creative assets
Explanation: To create a successful Display campaign for their online antique business, the retailer must provide two important inputs: creative assets and budget amount.
Creative assets include images, videos, headlines, and ad copy that showcase the antique products. These help grab attention, highlight key features, and attract potential customers across the Google Display Network.
The budget amount is the total money the retailer plans to spend on the campaign. It affects how many people see the ads (reach), how often they appear (frequency), and how long the campaign runs (duration).
By giving the right creative content and setting a clear budget, the retailer can launch and manage a Display campaign that aligns with their advertising goals, increases visibility, and boosts sales.
So, choosing creative assets and budget amount are two essential steps for running an effective Display campaign.