Question: You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- Topics
- Placements
- Keywords
- Remarketing lists
The correct answer is: Remarketing lists
Explanation: When using Similar Audiences in a Google Display campaign with the goal to Influence consideration, these audiences are created from your existing remarketing lists.
Remarketing lists include people who have already visited your website, app, or interacted with your ads. Google analyzes their behavior and interests to find new users who behave in similar ways online.
This helps advertisers:
Reach a wider audience who are likely to be interested in their products or services
Influence new potential customers during their decision-making process
Improve ad relevance and campaign performance
In short, Similar Audiences are built from remarketing lists, helping you connect with new people who are more likely to engage with your ads.