Question: Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- To review new keyword opportunities
- To check for status issues
- To analyze demographic performance
- To react to ever-changing external factors
The correct answer is: To react to ever-changing external factors
Explanation: Maria should use the Performance Planner every month, mainly to respond to ever-changing external factors. This tool in Google Ads helps advertisers predict future campaign performance based on things like budget changes, bid adjustments, and past campaign data.
By using Performance Planner regularly, Maria can:
- Adjust her advertising strategy to match market trends
- Respond to competitor activity
- Plan for seasonal changes
- Stay prepared for other external factors that may affect her ad performance
This helps her make smart, data-driven decisions in real time, improve her ad spend allocation, and get better results from her campaigns.
While tasks like finding new keywords, checking ad status issues, or reviewing demographic performance are useful, they don’t help Maria react quickly to changes in the market. That’s why using Performance Planner monthly is the best way for her to optimize campaign performance and maximize return on investment (ROI).