Question: Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
The correct answer is: Custom Affinity audiences
Explanation: To build brand awareness for her new business selling goldfish training materials, Custom Affinity audiences are the best Google Display targeting option for Amy.
Custom Affinity audiences let advertisers create highly targeted audience segments based on specific interests, habits, and online behaviors. Amy can use this to target people interested in:
- Goldfish training
- Pet training
- Fish care
- Aquarium hobbyists
- Animal behavior
By showing her ads to users with these interests, Amy can reach the right niche audience, increase engagement, and boost brand visibility. This helps her connect with people who are most likely to be interested in her unique product offerings.
Using Custom Affinity targeting, Amy can launch an effective awareness campaign, reach potential customers who care about fish training, and grow her brand in a specific market.
So, choosing Custom Affinity audiences is the smartest way for Amy to target her niche and increase awareness, traffic, and future sales.