Question:You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and bumper ads
The correct answer is:Skippable in-stream ads and non-skippable in-stream ads
Explanation:To maximize reach and video completions in a Google Video campaign, the best mix of awareness ad formats is skippable in-stream ads and non-skippable in-stream ads.
Skippable in-stream ads let viewers skip after a few seconds, giving advertisers the chance to engage audiences who are genuinely interested while offering flexibility for those who aren’t. Non-skippable in-stream ads, on the other hand, require viewers to watch the full ad before their chosen content, delivering higher completion rates and stronger brand exposure.
By combining both formats, advertisers can reach a wider audience—capturing engaged viewers who watch longer ads and appealing to those who prefer shorter, skippable ones. This balanced approach increases the chances of full video views, improves campaign performance, and effectively meets awareness goals.