Question:To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
- Mono-platform and view-based
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
The correct answer is:Cross-platform and view-based
Explanation:The most important conversion types to track when measuring the full value of a Video Action campaign are cross-platform conversions and view-based conversions.
Cross-platform conversion tracking lets advertisers attribute conversions that happen across multiple devices or platforms, giving a complete view of the customer journey. This ensures you understand how your campaign drives actions, whether the consumer uses a phone, tablet, or desktop.
View-based conversions measure actions that happen after someone views your video ad—even without clicking it—recognizing the impact of ad impressions on consumer behavior.
By tracking both cross-platform and view-based conversions, advertisers get a holistic view of campaign performance, capture the true value of video ads, and identify all touchpoints that influence purchase decisions. This approach helps optimize strategies, maximize ROI, and achieve marketing objectives more effectively.