Fundamentals of Digital Marketing Exam Answers 2025

Exam Name: Fundamentals of Digital Marketing

Exam URL: https://skillshop.exceedlms.com/student/collection/1384851

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1. Alex is a mechanic who owns a garage and writes blog posts about cars. Despite his passion, his content hasn’t gained traction online. Alex has identified four actions to improve his blog, but he’s unsure which to prioritise. Can you help Alex arrange these steps in the correct order?
2. Let’s recap our prompt framework: T-C-R-E-I. Use the words Task, Context, Resources, Evaluate, and Iterate to fill in the blanks.
3. Samira recently revamped her newsletter. She has also been using analytics to gather information about how people interact with her website and has made the site responsive to appeal to more mobile phone and tablet users. Which elements of analytics should Samira focus on to measure the effectiveness of her changes?
4. The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves. Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers? Once you’ve completed all the statements, the correct answers will be displayed. Select the correct drop zone for each card.
5. Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.
6. Based on the data, which topic should Emmeline try posting about next?
7. What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?
8. Social media success is about aligning actions with the right strategy. Below, you’ll find several actions and strategies. Your task is to match each strategy with the correct supporting action. Select each box and choose the correct option, then submit.
9. Match the influencer type or partnership type with its correct description. Select each box and choose the correct option, then submit.
10. Put the steps below into the correct order to identify how a search engine processes content and queries. Select each item and then a number to place in the correct order, then submit.
11. Eric sells fruit and vegetables online and is using SEO to improve where he ranks in search engine results. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility? The correct results will be displayed once you’ve sorted each card. Select the correct drop zone for each card.
12. Fill in the blanks with the best content type to support each goal using the words below. music | contact number | email | content | maps Select each box and enter the correct missing word, then submit.
13. Select the best website development option for each description. Select each box and choose the correct option, then submit.
14. Maria is designing a homepage for her new business website. Help her make the best choices by selecting the right option for each need. Select each box and choose the correct option, then submit.
15. Match the accessibility feature to its benefit. Select each box and choose the correct option, then submit.
16. Match the mobile app feature to its benefit. Select each box and choose the correct option, then submit.
17. Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget. What actions could Jo take for each of these findings? Select each box and choose the correct option, then submit.
18. Match the keyword match type to its correct description. Select each box and choose the correct option, then submit.
19. You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click? Select the correct answer, then submit.
20. Avery has been running a fitness coaching business for the past two years. They’d like to start advertising their site to get more customers. To do that they want to contact some website publishers. Who do you think Avery should contact? Select the 2 correct answers, then submit.
21. Match each scenario with the best ad format for achieving its goal. Select each box and choose the correct option, then submit.
22. Match each video ad format to its description. Select each box and choose the correct option, then submit.
23. Mai owns a local bike shop and wants to be noticed more by the people in her town. She decides to set up a business profile on a local directory. Help Mai create her listing by choosing which information will help more people in her town locate her business. The correct answers will be displayed once you have added each card to a category. Select the correct drop zone for each card.
24. Match each video promotion method to the best practice. Select each box and choose the correct option, then submit.
25. Match the benefit to the correct Google Ads feature. Select each box and choose the correct option, then submit.
26. You run a local bakery in a small town and are considering taking your business online. How can going digital benefit your business? Select the 4 correct answers, then submit.
27. You’ve recently set yourself up on a new social media site for your business. How can AI help you get started? Select the 3 correct answers, then submit.
28. Brand perception goals are easier to measure than customer acquisition goals. Select the correct answer, then submit.
29. A goal to increase website traffic by 15% in three months is both specific and time-bound. Select the correct answer, then submit.
30. KPIs can help you monitor success and identify adjustments you need to make along the way to your goal. Select the correct answer, then submit.
31. What is the first essential step to start building a digital strategy? Select the correct answer, then submit.
32. What step comes after setting your business goals? Select the correct answer, then submit.
33. What should your third step be?
34. Which of the following is an example of what a digital presence audit can tell you? Select the correct answer, then submit.
35. Which data source can provide insights for your digital presence audit? Select the correct answer, then submit.
36. Amina runs a natural skincare brand that has been growing steadily for two years. Recently, she’s noticed increased competition from other eco-conscious brands and wants to improve her online presence. Amina needs to understand how her competitors are positioning themselves and identify ways to differentiate her brand to attract more customers. Which of the following steps should Amina take to gain insights into her competitors and stand out in the market? Select 3 correct answers, then submit.
37. Sarah runs a boutique bakery in a competitive urban area. She wants her mission statement to reflect her brand’s creativity, personal touch, and sustainable values. Crafting the right mission statement is essential to help her stand out and connect with customers. Which of the following mission statements would best fit Sarah’s boutique bakery and set her apart from the competition? Select the correct answer, then submit.
38. Which framework helps businesses map the customer journey? Select the correct answer, then submit.
39. What is a common behaviour called when customers try products in-store but buy them online? Select the correct answer, then submit.
40. What is a key advantage of providing personalised recommendations to customers? Select the correct answer, then submit.
41. Which of the following is an example of an owned channel? Select the correct answer, then submit.
42. What is the main advantage of paid channels like online ads? Select the correct answer, then submit.
43. How does the juice company integrate its digital and physical channels? Select the correct answer, then submit.
44. Armand opened their own beauty salon two years ago, and is now looking at how content marketing can help them boost the business’s profile online. How could content marketing help? Select the 2 correct answers, then submit.
45. Friedrich, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list? Select each box and choose the correct option, then submit.
46. Izumi is drafting a description for the About Us page of their bakery website. Which do you think works best? Select the correct answer, then submit.
47. What can you do to make sure your content meets legal requirements in the regions where your business and your customers are? Select the 3 correct answers, then submit.
48. Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating content across the hotel’s online channels. How can she improve the effectiveness of the content the hotel usually posts? Select the 3 correct answers, then submit.
49. Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward? Select the 2 correct answers, then submit.
50. Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take? Select the 2 correct answers, then submit.
51. Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. How should she present the data so that it is clear and will make the most impact on the investors? Select the correct answer, then submit.
52. Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on? Select the 3 correct answers, then submit.
53. Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts. How can she find out if her strategy is working? Select the 2 correct answers, then submit.
54. Emmeline has seen an increase in online sales of the Sunny Bakes Breakfast Box over a 3 month period, with some customers ordering multiple times. She wants to know which digital channels people are finding out about the Breakfast Boxes and what made people order again. This will help her refine her content strategy. How could she find all this out? An image of Emmeline in front of one of the Sunny Bakes cafes handing a stack of boxes to a delivery cyclist, with another delivery cyclist waiting behind Select the 2 correct answers, then submit.
55. What is one key advantage of using organic user-generated content (UGC)? Select the correct answer, then submit.
56. Which strategy helps increase your organic reach?
57. What is one key benefit of choosing the right social media site for your business? Select the correct answer, then submit.
58. Meet Samreen, a 27-year-old fashion enthusiast. She lives for new trends, follows influencers, and finds her next must-have outfit on social media. Which social media site and strategy would most likely engage Samreen during the See stage of the customer journey? Select the correct answer, then submit.
59. James, a 40-year-old professional, doesn’t jump on the first offer he sees. He dives into reviews and tutorials to make informed decisions. Which social media site would be most effective to engage James during the Think stage? Select the correct answer, then submit.
60. From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong? Select the correct answer, then submit.
61. What types of content could Georgie use to boost engagement? Select the correct answer, then submit.
62. What is the most important change Georgie should make first? Select the correct answer, then submit.
63. What metric should Georgie monitor to see if their new content strategy is working? Select the correct answer, then submit.
64. Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her? Select the correct answer, then submit.
65. Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand? Select the correct answer, then submit.
66. Alex, a social media specialist for a vintage clothing store, uses a social media management tool. How does this tool benefit his daily workflow? Select the correct answer, then submit.
67. Pichler’s Produce would like to make sure as many interested customers as possible find their website displayed in their search results. What could they pay attention to in order to achieve this? Select the 3 correct answers, then submit.
68. Eric has researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he take? Select the 3 correct answers, then submit.
69. Eric has been selling fruit and vegetables online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him? Select the 3 correct answers, then submit.
70. Why is it important to align your website with your business goals? Select the correct answer, then submit.
71. Why is website accessibility important? Select the correct answer, then submit.
72. Fill in the blank to complete the statement about Progressive Web Apps (PWAs) Progressive Web Apps provide an app-like experience without the need to ____________. Select the correct answer, then submit.
73. Which of the following statements about app development options is correct? Select the correct answer, then submit.
74. True or False: Chatbots are only useful for simple yes/no queries. Select the correct answer, then submit.
75. Which of the following are the benefits of using chatbots for customer service? Select the 3 correct answers, then submit.
76. Fill in the blank: The more ________ data you use to train a chatbot, the more effective your chatbot will be at answering queries accurately and efficiently. Select the correct answer, then submit.
77. You own a furniture store. How can you update your existing website to start selling products online? Select the 3 correct answers, then submit.
78. You want to create a fully functional online store. Which of the following features are available in most fully functional online stores? Select the 3 correct answers, then submit.
79. Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet? Select the correct answer, then submit.
80. Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.
81. Is this a translation task or a localisation task? Find a native speaker of the language in the target market to review your translated site. Select the correct answer, then submit.
82. Is this a translation task or a localisation task? Adjusting humourous product descriptions so they make sense in Italian. Select the correct answer, then submit.
83. Which factor should be considered when setting prices for international markets? Select the correct answer, then submit.
84. Viv’s Vinyls has received an order for 2,000 vinyl records that need to be delivered within two weeks. What should Viv prioritise to fulfil this order efficiently? Select the 3 correct answers, then submit.
85. Colin wants to build awareness of his movie review podcast. Which type of advert would be most effective in reaching a broad audience? Select the correct answer, then submit.
86. Can you remember what PPC stands for? Select the correct answer, then submit.
87. Which of the following factors influence your ad rank? Select the 2 correct answers, then submit.
88. Which of these components contribute to your quality score? Select the 3 correct answers, then submit.
89. Which factor should you prioritise when selecting a keyword for your SEM campaign? Select the correct answer, then submit.
90. True or false: Negative keywords are used to increase the visibility of your ads. Select the correct answer, then submit.
91. You’re promoting an online cooking class with display ads. You want to target busy parents interested in quick meal prep and food enthusiasts who love gourmet recipes. Which two audience targeting options should you choose? Select the 2 correct answers, then submit.
92. Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target? Select the 2 correct answers, then submit.
93. Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which 3 keywords should he choose for his ad campaign? Select the 3 correct answers, then submit.
94. Sione has recently opened a beauty and wellness salon in his hometown. It’s a popular place with tourists, and he wants them to be able to find his business easily when they search for beauty or wellness services. How could Sione improve his website so it is more likely to be included when people nearby search for services he offers? Select the 3 correct answers, then submit.
95. Ali owns a skate shop in Umeå called Flip & Flow. They sell a lot of products online but want to boost their sales with local residents and visitors. Which opening blog sentences could help their website appear in local searches for skateboards, skates, and relevant accessories in Umeå? Select 3 correct answers, then submit.
96. Imagine you run a local bike shop and you want to advertise your store online. What’s one way that you could target your online ads to local customers? Select the correct answer, then submit.
97. When would you limit your digital advertising to only showing at certain times? Select the correct answer, then submit.
98. True or False: Social media business pages are generally expensive but they are worth the investment. Select the correct answer, then submit.
99. Lupita runs an online coffee subscription service, and she has some thoughts about how email marketing can help her business. Can you identify how an email campaign would benefit Lupita? Select the 2 correct answers, then submit.
100. What system should you use to make sure you set realistic goals for your email marketing campaign? Select the correct answer, then submit.
101. Lupita is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she use in the subject line of her email? Select the correct answer, then submit.
102. Lupita is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action? Select the 2 correct answers, then submit.
103. What is one of the benefits of segmenting your contact list? Segmenting your contact list allows you to… Select the correct answer, then submit.
104. Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email. What does CTR not tell you? Select the correct answer, then submit.
105. If the open rate of your emails seems low, which of the following could help you fix that? Select the correct answer, then submit.
106. Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign: Increase brand visibility. Build engagement with eco-conscious customers. Drive traffic to their online store. Based on these goals, which video strategies should Alvaro prioritise? Select the 3 correct answers, then submit.
107. Ravi runs a small indoor plant shop and wants to create video content to promote his products online. He doesn’t have a big budget and wants to film in his shop. What filming techniques and resources can Ravi use to create engaging videos without overspending? Select the 3 correct answers, then submit.
108. You’ve uploaded a video showcasing a new product. Audience retention drops sharply after 30 seconds. What change could you make to address this issue? Select the correct answer, then submit.
109. You post your videos on multiple platforms, but engagement differs widely across them. What is the best strategy to focus your efforts on? Select the correct answer, then submit.
110. Another video you posted shows viewers dropping off after a few seconds. What could you do to improve this? Select the correct answer, then submit.
111. Imagine you own a small management consultancy business. While you get a lot of recommendations through word of mouth, you don’t get many enquiries through your website. So, you set yourself the goal of increasing website visits by 10% over the next 3 months. What can Google Search Console show you to help you identify areas of your website content to improve to try and get more enquiries? Select the 3 correct answers, then submit.
112. Search Analytics reports are powerful tools for marketing insights. Which of the following statements are true? Search Analytics reports can show you… Select the 2 correct answers, then submit.
113. True or false: You need a Google Account to set up Google Search Console. Select the 2 correct answers, then submit.
114. A conversion can be a micro conversion or a macro conversion. A micro conversion is when someone completes an action on your website, like adding something to their cart for checkout. Why is it helpful to track micro conversions? Select the correct answer, then submit.
115. If you were running a guest house, how could you use analytics to measure traffic coming to your website from organic search results? In other words, what can you learn from analytics reports? Select the 3 correct answers, then submit.
116. Help local customers find the new salon.