Question:If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
In-Market Audiences and Custom Audiences
Affinity Audiences and Custom Audiences
Affinity Audiences and Life Events
Life Events and In-Market Audiences
The correct answer is:Affinity Audiences and Custom Audiences
Explanation: The correct audience types for building brand awareness in a Google Video campaign are Affinity Audiences and Custom Audiences.
Affinity Audiences are groups of people who have shown strong interest in topics related to your brand or product. Targeting these audiences helps you reach users who are more likely to engage with your ads because of their existing interests and preferences.
Custom Audiences allow you to reach specific groups based on their past interactions with your brand, website, or app. This precise targeting increases ad relevance and improves the chances of connecting with potential customers.
By combining Affinity Audiences and Custom Audiences, advertisers can effectively reach the right people—those most likely to notice, remember, and respond to the brand’s message—making it easier to build awareness and strengthen engagement.