Question:How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
- You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences
The correct answer is: You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
Explanation:When launching a Video Action campaign to turn intent into action, it’s important to prioritize high-intent audiences first. These are users who are already more likely to take the desired action—whether that’s making a purchase, signing up for a service, or completing another conversion goal.
Targeting high-intent audiences from the start increases the chances of efficient conversions and reduces wasted ad spend. Once your campaign is optimized and performing well with these audiences, you can expand targeting to broader audience segments to scale reach while maintaining efficiency.
This strategy ensures your budget is focused on the users most likely to deliver meaningful results, while still allowing room for growth, reach expansion, and long-term campaign performance.