Question:Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
- You should use online sales.
- You should use lead generation.
- You should use product and brand consideration.
- You should use brand awareness and reach
The correct answer is:You should use product and brand consideration.
Explanation:A Product and Brand Consideration campaign is designed to showcase products or services in a compelling and informative way to encourage viewers to consider and engage with your brand. By highlighting key features, benefits, and unique selling points through engaging video content, advertisers can shape consumer perceptions, build brand preference, and drive purchase intent.
These campaigns focus on nurturing relationships with potential customers, reinforcing brand messaging, and guiding them toward informed buying decisions. Using storytelling, product demos, and customer testimonials, advertisers can create persuasive content that resonates with viewers and motivates them to explore the brand further.
Choosing a Product and Brand Consideration campaign aligns perfectly with the goal of increasing purchase intent, as it uses high-quality, engaging video to drive interaction, influence behavior, and ultimately boost sales.