Question:You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- Action
- Consideration
- Hybrid
- Awareness
The correct answer is:Action
Explanation:The “Action” objective is designed to drive conversions efficiently by motivating users to take a specific action—such as making a purchase, signing up for a service, or filling out a form. By selecting this objective, advertisers focus their campaigns on generating meaningful actions that improve CPA performance and deliver measurable business results.
This objective aims to maximize conversion volume while maintaining cost-effectiveness, ensuring every advertising dollar delivers a strong return on investment (ROI). It typically uses performance-based bidding strategies like Target CPA or Maximize Conversions, which optimize bids to deliver the highest possible number of conversions within the set budget—while keeping or lowering the cost per acquisition.
Choosing the Action marketing objective provides a clear framework for conversion-focused campaigns, enabling advertisers to scale performance, control costs, and achieve their desired marketing goals efficiently.