Question: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- Avoid humor as it’s more subjective.
- Showcase discounts and sales to drive interest.
- Humanize the story.
- Convey multiple messages to resonate with the masses.
The correct answer is:Humanize the story.
Explanation:Humanizing the story means creating video ads that connect with viewers on a personal and emotional level. This is done by using relatable characters, real-life situations, and authentic storytelling. By adding a human touch, advertisers can trigger powerful emotions like empathy, joy, or nostalgia, helping the audience feel a deeper emotional bond with the brand.
When people see themselves or their experiences reflected in an ad, it becomes more memorable, engaging, and impactful. Humanizing the story also builds trust, authenticity, and brand loyalty, as viewers are more likely to connect with content that feels real and genuine.
This approach not only makes people think and feel something, but also strengthens brand relationships, increases audience engagement, and boosts the chances of turning viewers into loyal customers.