Question: A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
- Consideration
- Action
- Awareness
- Perspective
The correct answer is: Consideration
Explanation:Consideration campaigns are designed to encourage potential customers to engage more deeply with a brand, product, or service. In these decision-making moments, people are actively comparing options, evaluating features, and weighing brand choices.
A consideration-focused video campaign allows marketers to place their brand in front of the right audience at critical times, sparking interest and building positive brand associations. This approach helps influence consumer perceptions, shape preferences, and move customers closer to making a purchase or taking another valuable action.
By selecting the consideration objective, marketers can craft targeted video content and personalized messaging that speaks directly to the needs, desires, and concerns of their audience—effectively guiding them through the consideration stage of the customer journey and increasing the chance of conversion.