Question:Why is it a good idea to opt into optimised targeting when creating a video action campaign?
- It’ll help you reach new and relevant audiences who are likely to convert.
- It’ll remove audience solutions you’ve applied that aren’t driving conversions.
- It’ll remove users from your data segments who aren’t likely to convert.
- It’ll help you reach audiences already familiar with your brand who are likely to convert.
The correct answer is: It’ll help you reach new and relevant audiences who are likely to convert.
Explanation: Opting into optimized targeting in a video action campaign is a smart way to reach new, high-value audiences who are more likely to convert. This feature uses Google’s advanced algorithms and machine learning to find users who show conversion intent based on their behavior, interests, and online activity.
With real-time data analysis, optimized targeting continuously refines audience selection, ensuring your ads reach people most likely to take action—whether that’s making a purchase, signing up, or filling out a form. This expands your reach beyond manual targeting limits, captures potential customers you might otherwise miss, and maximizes ROI by improving relevance, engagement, and conversions.