Question:Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
- It’ll give them access to more engagement metrics to measure the impact of the campaign.
- It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
- It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
- It’ll give them access to audiences on the YouTube mobile homepage.
The correct answer is:It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
Explanation: Opting into Google Video Partners when running a Google Video campaign for brand awareness is a smart way to increase reach and visibility. This feature allows your video ads to appear not only on YouTube but also across a wide network of top publisher websites and mobile apps, helping you reach up to 20% more audience within the same budget. Google Video Partners include high-quality publishers from various popular categories such as gaming, sports, entertainment, lifestyle, and news, ensuring your ads appear in relevant, brand-safe environments. By expanding beyond YouTube, you can connect with more potential customers, boost brand awareness, and engage audiences across multiple platforms and devices, all while maintaining strong targeting and contextual relevance.