Question: You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?
- Brand Lift
- Viewability with Active View
- Unique Reach and Frequency
- Reach Planner
The correct answer is: Unique Reach and Frequency
Explanation: To measure reach and frequency in a Google Video campaign with an awareness goal, use Unique Reach and Frequency metrics such as Unique Users, Average Impression Frequency per User, and Frequency Distribution (1+, 2+, 3+, 4+, 5+, 10+). These metrics show how many people saw your ads and how often they were shown, across different devices and ad formats—going beyond basic cookie-based tracking. You can easily view these insights by adding the reach and frequency columns to your Google Ads statistics table and selecting a specific time period from the dropdown menu. Tracking these metrics helps ensure your campaign maximizes brand exposure, avoids overexposure, and reaches the right audience effectively.