Question: You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use
- Core performance metrics
- Viewability with Active View
- Brand Lift
- Forecasting reach of your YouTube campaign alongside print ads
The correct answer is: Core performance metrics
Explanation: When running a Google Video campaign with a consideration goal and wanting to measure how many people actually watched your video, the best choice is Core Performance Metrics. Core performance metrics track essential KPIs like views, view-through rate (VTR), and watch time, giving clear insights into reach, engagement, and audience interest. These metrics help advertisers understand how well their video ads are capturing attention and driving consideration among their target audience. Other tools like Viewability with Active View focus on whether an ad was viewable, and Brand Lift measures changes in brand awareness or purchase intent—but neither directly measures video views. Forecasting reach for print ads is unrelated to tracking Google Video performance. By using Core Performance Metrics, advertisers can accurately measure viewership, optimize campaigns for higher engagement, and ensure their ads are effectively influencing potential customers during the consideration stage.