Question: What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
- Non-skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and in-feed video ads
The correct answer is: Skippable in-stream ads and in-feed video ads
Explanation:Skippable in-stream ads and in-feed video ads are powerful formats designed to boost engagement and keep your brand top-of-mind when customers are considering a purchase. Skippable in-stream ads give viewers the choice to skip after a few seconds, but those first moments are key to showcasing your brand message. Even if they skip, your ad still creates brand exposure without forcing a full watch, which can lead to positive engagement. In-feed video ads appear naturally within social media feeds or content discovery platforms, blending seamlessly with organic content. This native advertising style grabs attention while people are already in a browsing and discovery mindset, making them more likely to click, watch, and interact. Using both formats together ensures you capture attention, drive brand recall, and influence purchase decisions during the consideration stage. This combination maximizes reach, audience engagement, and the likelihood of conversions—making it an ideal strategy for Google Video campaigns focused on customer consideration.