Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.
- (A) Conversion rates
- (B) Number of people clicking on each ad type
- (C) Comments on her social media profile
- (D) How many pages visitors check before they leave the site