Question: ______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.
- Amazon Marketing Cloud
- Amazon Attribution
- Amazon Brand Lift
The correct answer is: Amazon Marketing Cloud
Explanation: The correct answer is Amazon Marketing Cloud because it is a secure, privacy-safe, cloud-based clean room that allows advertisers to run advanced data analysis using pseudonymized customer signals. It lets advertisers combine and analyze Amazon Ads event data with their own first-party data, helping them better understand campaign performance, customer behavior, and the full marketing funnel. With Amazon Marketing Cloud, advertisers can perform custom queries, measure cross-campaign impact, analyze audience insights, and optimize media strategy, all while staying compliant with data privacy regulations. In comparison, Amazon Brand Lift is mainly used to measure brand awareness and perception, and Amazon Attribution tracks performance across different marketing channels. Since neither offers deep analytics or clean-room data analysis, Amazon Marketing Cloud is the best fit for this use case.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link