Question: ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- Advertiser Audiences
- Media Planning
- Amazon Attribution
The correct answer is: Advertiser Audiences
Explanation: The correct answer is Advertiser Audiences because this tool lets brands bring their own customer data into Amazon Ads campaigns through Amazon DSP. By using existing customer lists, advertisers can target people who are already familiar with their products or services, making campaigns more relevant and effective. In comparison, Media Planning focuses on deciding when and where ads run, and Amazon Attribution tracks how marketing efforts perform across different channels. Since the goal here is to use custom customer data for targeted advertising, Advertiser Audiences is the best choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link