Question: A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
- Search Ads can include videos of relevant products.
- Search Ads can appear within organic search results.
- Search Ads can automatically send follow-up information to potential customers.
- Search Ads can appear on relevant searches by potential customers.
The Correct Answer is: Search Ads can appear on relevant searches by potential customers.
Explanation: When you run a Google Search Ads campaign, your ads can appear alongside search results when someone searches for terms related to your keywords. Search campaigns enable you to place ads across Google’s extensive search network, allowing you to reach users who are actively looking for your products or services online