Question: A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- False
- True
The correct answer is: False
Explanation: The correct answer is False because bringing the right shoppers to a store or website is mainly part of the awareness and consideration stages of the customer journey, not the conversion stage.In the awareness stage, the goal is to reach new audiences and make them aware of the brand and products. In the consideration stage, the focus is on engaging shoppers, driving traffic, and encouraging them to browse or compare products. The conversion stage happens later and is focused on completing the purchase, such as driving add-to-cart actions and final sales. Since the strategy described is about attracting and engaging shoppers rather than closing a sale, the statement is incorrect, making False the right answer.
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