Question: Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
- Amazon Marketing Cloud
- Omnichannel Metrics
- Amazon Brand Lift
The correct answer is: Omnichannel Metrics
Explanation: The correct answer is Omnichannel Metrics because this tool lets Accent Athletics track how their advertising is influencing shopping activity across different retail channels in real time. It provides insights into customer behavior and interactions while the campaign is running, helping advertisers see what’s working and make timely adjustments. In contrast, Amazon Brand Lift measures brand awareness and perception rather than direct shopping actions, and Amazon Marketing Cloud focuses on data analysis and audience segmentation but doesn’t give the immediate campaign insights that Omnichannel Metrics provides, making it the best choice for tracking performance across stores.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link