Exam Name: Amazon Ads Foundations Certification Assessment
- Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?
- Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?
- Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
- Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?
- ______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.
- Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- What distinguishes Sponsored Brands ads from Sponsored Products ads?
- A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- Which of the following campaign actions describes an advertiser with an awareness business goal?
- Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?
- Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.
- The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- ______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.
- Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?
- _______ is a tool that uses generative models and an advertiser’s product information to create unique brand-themed product images in seconds.
- Which of the following campaign actions describes an advertiser with a conversion business goal?
- Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
- ______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
- Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?
- What is the primary objective of awareness goals in ad campaigns?
- What are Sponsored Products?
- What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?
- ______ gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.
- ______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
- Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?
- Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
- _______ is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.
- Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- Which of the following is a pre-built standard audience type available with Amazon Ads?
- The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
- ______ refers to the knowledge, perception, and familiarity shoppers have of a brand.
- Detail page views and product review page views are measured at which stage of the customer shopping journey?
- The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.
- Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?
- Which of the following is an Amazon Ads technology advertising tool?
- Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
- Which of the following ad types would be used on IMDb?
- Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Sponsored ads are managed on which of the following self-service tools?
- Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
- What type of study measures relative impact of different sources of advertising over time?
- Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
- Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.
- Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?
- What do lifestyle audiences help advertisers to do?
- An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
- Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
- Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.
- Sponsored Products ads are modified to be used through the Twitch channel.
- ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Which of the following is a benefit of advertising with Amazon Ads?
- Which of the following describes an advertiser strategy with a loyalty business goal?
- Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
- Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
- Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
- Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
- Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
- Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?
- Custom ads are served on Amazon DSP.
- Which ad type is suited for promoting a single product with a customizable message?
- _______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
- Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.
- Accent Athletics would like to run a campaign for “coffee lovers”. Which audience type can they use to reach their ideal audience?
- Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
- Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
- What is the objective of ensuring that your brand is the first choice for customers?
- Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
- A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
- Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
- Which of the following features are provided in the cross-channel planner?
- What is the primary purpose of Amazon Ads measurement solutions?
- A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand’s website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- Which of the following describes a partner type of advertiser?
- Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?
- Which of the following advertising solutions compares brand-specific insights with existing market research?
- Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
- What insights can advertisers gain from utilizing planning solutions and tools?
- What type of ads are delivered through Amazon Music?
- Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- What is the primary purpose of Sponsored Brands?
- Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
- Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- Parents between the age of 30-35 is an example of which type of audience?
- Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
- The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
- What is the value proposition of the Site Visitation third-party measurement solution?
- During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
- Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
- The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
- Where do Sponsored Brands ads primarily show up?
- Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?
- _______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- Audiences based on shopping interactions are built from which of the following shopping interactions?
- ______ is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
- How do Amazon Ads measurement solutions help advertisers?
- _______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.
- Which of the following examples would be an outcome of a loyalty-based advertising goal?
- Which of the following is a brand shopping experience channel available for ad placement?
- The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
- The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com – including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
- Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?
- Which of the following describes an enterprise type of advertiser?
- Metrics in the ______ stage help advertisers understand how their ads are driving customers to find out more information about their product.
- Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
- Which of the following describes audience insights?
- Advertisers can use impressions as a metric to indicate success towards your conversion goals.
- The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.
- ______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
- What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?
- Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
- Which of the following ad types would be used in Whole Foods?
- You have used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- A metric recommended for measuring loyalty goals is:
- ______ helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.
- Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.
- Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- Which of the following describes overlap reports?
- Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?
- AMC is currently available for which of the following ad types?
- Select the advertising console tab you would use to access Brand Metrics, a visual experience to help identify opportunities to drive shoppers from awareness to conversion.
- Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
- Kitchen Smart wants to understand how their Amazon Ads campaigns impacts traffic on their website. Which measurement solution can they use to gain this insight?
- Which of the following is a measurement and analytics advertising solution?
- Which of the following is a channel available for ad placement of Amazon Ads?
- Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?
- Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
- Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?
- Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?
- Why do advertisers set loyalty goals?
- Accent Athletics a global sports company, would like to promote a new launch of sports equipment products in their Amazon Brand Store. Which of the following ad types will help them to achieve this?
- ____ is an available Amazon Ads media channel that allows advertisers to deliver video and display ads through its gaming and live streaming service.
- The add-to-cart metric provides insight into which stage of the customer marketing journey?
- Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?
- Which of the following solutions provides a report featuring annual and quarterly views of audience sizing across the customer journey?
- Accent Athletics would like to measure the impact of ad tactics on shopping activities across retail outlets, while campaigns are still mid-flight. Which of the following measurement solutions can they use to achieve this?
- What is the main focus of purchase or conversion advertising goals?
- Which of the following is an example of an industry standard success metric available when using Amazon Ads?
- Mateo sells sports equipment on Amazon.com and would like to create a series of customized videos as a part of his brand awareness campaign. Which creative self-service tool can he use to create these videos?
- Which of the following is a pre-built, standard audience type available with Amazon Ads?
- Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?
- Which custom audience tool can be used to create new audiences using traffic from the advertisers’ website?
- Accent Athletics wants a measurement solution that quantifies key shopping engagements at each stage of the shopping journey. Which of the following measurement solutions can they use to achieve this?
- ______ is a device where customers can browse, buy, download, and read e-books, newspapers, and magazines.
- Jane has written three best seller books and recently launched a campaign for her next book using Sponsored Products. What type of advertiser is Jane considered?
- Which customer shopping journey stage is associated with boosting brand sales and growing business sales?
- Which of the following describes a small and medium-sized business type of advertiser?
- Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
- Amazon Ads is available exclusively to advertisers in industries that involve retail sales.
- ______ help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.
- Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?
- When advertising, how do loyalty-based objectives differ from consideration-based objectives?
- ______ helps advertisers understand which of their digital advertising efforts beyond Amazon.com successfully drive Amazon store sales and influence purchase decisions.
- A skincare brand on Amazon has increasing site traffic and new customer sales, but declining customer lifetime value and product ratings. Which metrics would best inform changes to their strategy?
- Li would like to enhance his existing video ad with Amazon ratings and brand elements. Which of the following tools should he use?
- Which of the following is not mentioned as a type of shopping interaction used to build custom audiences in Amazon Ads?
- What type of ads are delivered on Amazon Music?
- Which of the following best describes where customers encounter display ads?
- The _______ is a media planning solution that helps advertisers develop full-funnel strategies, understand audience opportunities, and optimize budget allocation across sponsored ads, display, streaming TV, and other channels where customers spend their time.
- Kitchen Smart wants to create a new video ad using their product detail page images and information. Which Amazon Ads creative tool should they use?
- Amazon Ads offers Ads Planner to help advertisers develop clear strategies before investing their advertising dollars.
- Which metrics help advertisers measure how effectively their ads increase brand recognition among new audiences?
- Ana wants to run an audio ad campaign to reach listeners across first-party and third-party streaming audio services worldwide. Which Amazon Ads channel should she use?
- Iris, a disposable camera company, recently used Twitch Ads to introduce new customers to their products, telling their brand story to a new audience. Which type of campaign is this?
- Sophia wants to promote their vintage apparel brand to shoppers that have not yet heard of the brand or its products. Sophia’s campaign objective is awareness.
- Which ad type promotes individual product listings on Amazon using a cost-per-click model?
- Brand Stores can receive traffic from both social media and sponsored advertising campaigns.
- Li would like to reach viewers on Twitch. Which type of ad should Li use?
- During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which type of goal are they measuring?
- Which free Amazon Ads solution allows brands to create a multipage, immersive shopping experience with its own web address (Amazon.com/brandname)?
- Which Amazon Ads channel allows advertisers to reach audiences through interactive livestreams and gaming content?
- Paulo’s company just launched a new mic stand. It’s designed to work with their existing microphones. He wants to reach past microphone purchasers in his campaign. Which audience combination would best reach these relevant customers?
- Accent Athletics wants to understand how their digital advertising in the Amazon store influences purchases in physical stores. Which measurement solution should they use?
- An eco-friendly skincare brand wants to run display ads directly on premium third-party publisher sites. Which Amazon Ads solution provides direct access to these publishers?
- Amazon Marketing Cloud is currently available for which of the following ad types?
- A brand wants to automatically create display ads that update with current pricing and promotions from their Amazon product pages. Which creative tool should they use?
- Impressions and reach metrics are used to measure success in the awareness stage of the customer journey.
- Li wants to advertise to audiences who enjoy gaming and interactive livestreaming content on Twitch. Which ad formats does this streaming platform support?
- Which advertising solutions can drive traffic to a Brand Store on Amazon.com?
- A brand wants to create video ads without existing video assets, using only their product images and detail page content. Which Amazon Ads creative tool would best meet their needs?
- A brand wants to create a custom, experiential campaign across Prime Video, Twitch, and Fire TV. Which Amazon Ads service specializes in these innovative experiences?
- A brand wants to understand potential audience reach and optimize budget allocation across different ad types. Which planning solution would best help achieve these goals?
- A skincare brand selling in the Amazon store wants to improve customer retention and product satisfaction. Which metrics should they monitor to inform their strategy?
- Which customer shopping journey stage focuses on turning customer interest into measurable purchasing actions?