Question: Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- True
- False
The correct answer is: False
Explanation: The correct answer is False because Amazon DSP is mainly used for programmatic ad buying and campaign execution, not for advanced analytics or clean room analysis. Its core purpose is to help advertisers purchase, manage, and optimize ads across Amazon and third-party websites and apps using audience targeting signals. While Amazon DSP does use data to support targeting and retargeting, it is not a privacy-safe, cloud-based clean room for deep analysis or audience building. Tools like Amazon Marketing Cloud are designed for that purpose. Since Amazon DSP focuses on ad delivery and optimization rather than secure, pseudonymized data analysis, the statement is incorrect.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link