Question: Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
- True
- False
The correct answer is: True
Explanation: The correct answer is True because Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift use data from the Amazon Shopper Panel. This panel collects real consumer behavior signals, such as shopping activity and media exposure, which helps Amazon generate reliable and privacy-safe insights. By using this data, advertisers can better understand customer behavior, cross-channel performance, brand awareness, and campaign impact. These insights make it easier to measure how ads influence shopper engagement, brand perception, and overall marketing effectiveness across different channels.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link