Question: An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
- Purchase insights
- Timing insights
- Demographic insights
The correct answer is: Timing insights
Explanation: The correct answer is Timing insights because the advertiser chose to run the Brand Store homepage takeover on a Sunday based on data showing a higher number of purchases on that day. Timing insights focus on understanding when shoppers are most active and most likely to buy, such as specific days of the week or times of day. Using timing insights helps advertisers schedule campaigns during peak shopping periods, improve engagement, and maximize conversions. In comparison, purchase insights look at what products are being bought or overall sales patterns, and demographic insights focus on audience details like age or location. Since the decision is based on when customers buy, timing insights is the most relevant answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link