Question: An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
- Use lookalike audiences to mimic past auto purchasers
- Use demographic audiences to reach shoppers that have children
- Use overlapping audiences to reach shoppers who are in market for a car
The correct answer is: Use demographic audiences to reach shoppers that have children
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link