Question: Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
- Amazon Brand Lift
- Omnichannel Metrics
- Amazon Attribution
The correct answer is: Amazon Attribution
Explanation: The correct answer is Amazon Attribution because it helps advertisers like Ana see how marketing efforts across different channels—like social media, video, display, and email—drive shopping activity and sales on Amazon. With Amazon Attribution, she can track which campaigns and channels are contributing to conversions and sales, giving clear insights to optimize her marketing strategy. In comparison, Omnichannel Metrics focuses more on campaign performance data, and Amazon Brand Lift measures brand awareness and perception rather than direct sales impact. Since the goal is to understand how different channels influence shopping and purchases on Amazon, Amazon Attribution is the best choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link