Question: Audiences based on shopping interactions are built from which of the following shopping interactions?
- Add to cart
- Keyword search
- Browsing
The correct answer is: Keyword search
Explanation: The correct option is Keyword search because audiences based on shopping interactions are often created from the actions shoppers take on Amazon, especially the search terms they use. When a customer searches for a product, it shows clear purchase intent and product interest. Advertisers can use this search behavior to build highly relevant audience segments and target users who are actively looking for similar items. Although actions like browsing or adding items to cart are also important signals, keyword search is one of the strongest indicators of intent. It helps advertisers reach high-intent shoppers, improve ad relevance, and increase the chances of clicks and conversions, making it a key interaction for building performance-driven audiences.
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