Question: Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
- His ads can appear on Google Search results when customers are searching for specific search terms.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
- His ads can enable customers to purchase his products directly from within the ad
The correct answer is: His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience
Explanation: Google Display Ads help Brian by showing his ads on websites related to bicycles and bike parts. This means his ads reach people who are already interested in bicycles, making them more likely to click, visit his website, and buy his replacement parts.
Since Brian sells affordable bicycle parts, this kind of targeted advertising helps him:
- Reach the right audience
- Increase brand awareness
- Drive more traffic to his website
- Boost sales
- Grow his small business
By appearing on relevant sites through the Google Display Network, Brian ensures his ads are seen by users who are most likely to become customers, helping him achieve his goal of expanding his business.