Question: Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Influence consideration
- Drive action
- Build awareness
- Increase lead
The correct answer is: Drive action
Explanation: When creating a new Google Display campaign to reengage visitors who didn’t make a purchase on her online pet store, Catherine should choose the marketing objective “Drive action.”
The Drive action objective is designed to encourage users to take specific steps—such as buying a product, signing up for a newsletter, or asking for more information. By using this goal, Catherine can show targeted ads with strong calls-to-action (CTAs) that remind past visitors to return and complete their purchase.
This strategy is ideal for remarketing, which allows her to reach people who already visited her website but didn’t convert. Since these users have shown interest in her pet products, they are more likely to respond to personalized ads and take action.
By choosing Drive action, Catherine can increase sales, boost conversion rates, and make the most of her Google Ads campaign. It’s the best way to turn interested shoppers into paying customers and grow her online pet business.