Question: Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- Media Planning
- Amazon Brand Lift
- Advertiser Audiences
The correct answer is: Advertiser Audiences
Explanation: The correct answer is Advertiser Audiences because this tool lets Cloud Air target specific groups using their own customer data, like frequent flyers from the past year. By using Advertiser Audiences, they can create personalized and relevant campaigns on Amazon Ads that resonate with these customers and improve engagement. In contrast, Media Planning is about deciding where and when to run ads, and Amazon Brand Lift measures changes in brand awareness, so Advertiser Audiences is the best choice for targeting specific customer behaviors in campaigns.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link