Question: Detail page views and product review page views are measured at which stage of the customer shopping journey?
- Consideration
- Loyalty
- Awareness
The correct answer is: Consideration
Explanation: The correct answer is Consideration because detail page views and product review page views happen when shoppers are actively researching and comparing products. At this stage, customers are looking at features, pricing, ratings, and reviews to decide whether a product is right for them. This behavior clearly shows interest and evaluation before making a purchase. In comparison, the awareness stage is about first discovering a brand or product, and the loyalty stage focuses on repeat purchases and long-term engagement. Since viewing product details and reviews is part of product evaluation and decision-making, consideration is the most accurate answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link