Question: During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
- Awareness goals
- Loyalty goals
- Consideration goals
The correct answer is: Loyalty goals
Explanation: The correct answer is Loyalty goals because Sofía is measuring repeat purchases, which directly reflects customer retention and long-term brand loyalty. Loyalty goals focus on keeping existing customers engaged and encouraging them to buy again, helping build stronger relationships and increase lifetime value. By tracking repeat purchase behavior, Sofía can evaluate how well her campaign is improving customer loyalty, retention rate, and repeat buying patterns. In comparison, consideration goals are about product research and evaluation, while awareness goals focus on introducing the brand to new audiences. Therefore, loyalty goals are the most relevant to her measurement objective.
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