Question: For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
- Infinite Taxonomy Audiences
- Life Events
- Affinity Audiences
- Custom Audience
The correct answer is: Custom Audience
Explanation: Custom Audiences help advertisers target people who have already shown interest in products or services similar to theirs, making ads more relevant, engaging, and effective. This targeting solution allows brands to deliver personalized messages to users who are more likely to respond, improving campaign performance and boosting ROI. With flexible customization options, advertisers can build precise audience segments based on factors like website visits, search behavior, or online activity, ensuring their ads reach the right people at the right time. Overall, Custom Audiences are a powerful targeting tool for Google Video campaigns, helping brands connect with high-intent users, increase engagement, and drive better results and conversions.