Question: How should marketers use AI-powered Search ads to accomplish their business goals?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Leverage broad match, Smart Bidding, and Responsive Search Ads together.
- Rely on manual bidding for queries marketers anticipate delivering the most value.
- Reduce and reinvest paid search budgets in high-quality image assets.
- Use exact match keywords to help AI-powered Search reach specific audiences.
The correct answer is:Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Explanation:Marketers should use Broad Match, Smart Bidding, and Responsive Search Ads together to get the most out of AI-powered Google Search ads and achieve their business goals.Broad Match helps show ads for a variety of keyword variations, including related searches, synonyms, and different user phrases. This gives your ads a wider reach and helps you connect with more relevant potential customers.Smart Bidding uses machine learning to automatically set the right bid for each ad in real time. It considers factors like user behavior, device, location, and time of day to help get better results, such as more conversions, more clicks, or a higher Return on Ad Spend (ROAS).Responsive Search Ads (RSAs) let you enter multiple headlines and descriptions. Google then mixes and matches them to show the best-performing combinations based on each user’s search query and intent, making your ads more relevant and engaging.Using these three tools together helps marketers:
Reach a broader audience
Improve ad performance
Show personalized ad content
Use the advertising budget more efficiently
Achieve goals like website traffic, lead generation, or online sales
This combination takes full advantage of AI-driven insights and helps deliver the right message to the right user at the right time—maximizing the impact of your Google Ads campaigns.