Question: Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Partner
- Small and medium-sized business
- Enterprise
The correct answer is: Enterprise
Explanation: The correct answer is Enterprise because Iris is a large corporate retailer selling disposable cameras at scale. This places the company in the enterprise advertiser category, which typically includes brands with a wide market presence, large operations, and high sales volume. Enterprise advertisers usually have bigger marketing budgets, advanced advertising strategies, and the ability to run large, multi-channel campaigns across platforms. In comparison, small and medium-sized businesses (SMBs) usually focus on smaller or niche markets with limited resources, and partners generally refer to agencies or third parties that support brands with advertising execution. Since Iris operates at a large scale with significant reach and investment capacity, Enterprise is the most suitable classification.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link